Posts Tagged ‘Strings’


play it loud
It is great move by MTV India to bring in Coke Studio to India. I don’t think there must be any music lover who isn’t aware about the Coke Studio. But for those who say they love music and don’t know it or those without access to the internet, Coke Studio is an integrated communication technique adopted by Coca-cola in Pakistan to promote their brand through music events that are shot and publicized. It has been a big success in the neighbouring state. In India too, the coke studio proved to be a hit. Indian Pop lovers religiously followed songs by Rahat Fateh Ali Khan, Atif Aslam, Strings and many more Pakistani artists and bands on Coke Stuido via Youtube. But now with MTV India set to launch Coke Studio in India, the Indian music fan will get again taste of the lost pop culture.
The 90’s saw a wave of pop songs hitting the music industry with singers like Shaan, Sonu Nigam, Daler Mehendi, Shubha Mughdal, KK etc. coming out with their own cut albums. There weren’t just the solo singers that were popping with their songs in the grwoing pop industry, but there were also a few promising pop bands that were making a mark, like the Aryans, Euphoria and Silk Route. These bands gave songs, that even today have the highest recall when you think of Pop in India. Sadly, since 2001, the Pop industry in India almost disappeared. Hindi movies was the sole source through which the desi music lover was made to satisfy his hunger for pop music. This never really fulfilled the audiences’ needs and the Hindi movie songs never managed to fill up the missing Pop music category. And then those who saw Pop missing in their music plate, turned their heads to Pakistan. All of a sudden, Atif Aslam was the new King of Pop in India, Jal hit the Indian shores and created a storm, then came Call, Ali Zafar, Shahzad Roy while Strings made a strong market in India with back to back hits. Indian Pop bands had sunk like the Titanic.
But now with the efforts of MTV India, the nation is all set to get a taste of Pop music again with Coke Studio. The show is produced by Leslie Lewis, the guy who had formed the band called, The Colonial Cousins with Hariharan. Coke studio India will be having singers like Shaan, Sunidhi Chauhan, KK, Raghu Dixit, Hardeep Kaur, Shafqat Amanat Ali, Kailash Kher, Richa Sharma and many more pop artists. The show will be aired from 17th June 2011.
I am glad that finally some sensible heads got together and tried understanding that a Pritam giving cut copy paste stuff from a few websites wasn’t something that the audience needed and wasn’t worth of being termed music. The launch of the Coke Studio will give us quality stuff and will finally put an end to the poor pop fan stumbling upon Youtube and then trying everything to download another Atif Aslam number onto his lappi.